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The Festival
Location: Lahn Social Hall
In conversation with Marcy Dash Friedman, owner, Dashing Designs Inc., and past JCC President
On Brand. Shape Your Narrative. Share Your Vision. Shift Their Perception.
Sponsored by Dashing Designs Inc.
As a social media pioneer and one of the first fashion influencers, Aliza Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. She was named one of “America’s Next Top Mentors” by The New York Times and Business Insider’s “Top 20 Most Innovative Career Coaches.” Licht is an award-winning marketer, bestselling author, personal branding expert, podcaster, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry.
On Brand, her latest book, is part career book, part personal growth guide that will help anyone seeking personal development to level up, pivot professionally, or needing support through a transition. In a world where the lines between personal and professional are blurred, and we communicate nonstop in both obvious and subtle ways, getting your message right and learning how to market yourself is paramount to success. This book is for people who want to affect the way others perceive them and feel proud when they hear the words “that’s so on brand for you.”
Member: $30 Guest: $36
